AMC Live

2020-2024

AMC Live was a large-scale virtual broadcasting initiative, designed as a robust response to the pandemic-driven need for digital engagement. Over four years, the program hosted more than 1,000 livestream sessions, covering a diverse range of topics, including diplomacy, science, arts, literature, activism, and media literacy. The platform provided a unique space for global audiences to connect with experts, creatives, and thought leaders in real time.

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AMC Live played a pivotal role in preserving and amplifying U.S. public diplomacy efforts during a time of limited in-person engagement, becoming a model for virtual cultural programming within the region.

Broadcasted programs not only ensured the continuity of cultural exchange but also introduced innovative digital formats that made educational and artistic content more accessible to a broader audience.

Scope of Work

Live-streaming production
Content Development
Project management
Branding
Post-Production & Archiving

Impact

Engaged Global Audiences
Fostering genuine connections between speakers and participants
Expanded Digital Outreach
Encompassing over 10,000,000 impressions this series allowed the U.S. Mission to Russia to maintain an active presence despite pandemic restrictions
Wide Thematic Coverage
Featuring experts from science, diplomacy, literature, arts, and activism

Client

U.S. Embassy Moscow